Get em while they’re hot: limited edition apparel
We’ve all been there. It’s the moment when you realize that no matter how ahead of the curve you think you might be, someone else is right on your tail. In fact, 1000 someone elses are right on your tail.
Lack of Originality
This goes back as far as 5th grade. I remember it vividly. Painfully.
I was strutting down the middle school hallways, jammin out to my yellow Sony Walkman. Sure, no one else could hear what I was rockin’ in my headphones, but they were all about to get schooled in the ways of Vanilla Ice. That’s right. Having successfully snuck the white-wonders album by my parents, I was a trendsetting fool.
Well actually, it turns out I was just a fool. What I didn’t realize was that every wannabe white kid from my neck of the woods was rocking the same “ice ice baby” jam I was. My ego and sense of originality was deflated.
It’s worse with fashion
With music it’s pretty widely accepted that once a musician starts to gain a little popularity, usually the momentous growth towards VH1 stardom is inevitable. We can all accept to some degree that it’s not reasonable to expect underground vitality forever.
When it comes to fashion, though, really nothing is a bigger bummer than walking down the street or into a party and coming face to face with someone who has THE SAME EXACT piece of clothing on that you do. Fashion is so much a display of individual taste that we feel a sense of personal violation when this happens.
How do we work around this? Simple.
Limited Edition Apparel Production
Yes, we print less than 75 of all of our shirts. Yes, we do this intentionally. While we do look forward to a day where demand raises production into the high triple digits, we always want Faith & Fortune to be know as a limited edition brand. Sure it’s cool to say, but the reality is that we’re all about originality. We want you to be able to truly rock some threads that no one else in your circle is going to be wearing.
Sometimes it’s fun to be like everyone else (like when it comes to having a head, a digestive track, a working heart, etc.), but why not put a little distance between yourself and that weird kid at the shake-n-skate drive through if you can help it? Glad to be of service.
Does anyone stand out here?