Faith & Fortune on VH1′s top 20; what it means
Those of you that follow us on Facebook, Twitter, or are personal friends of either myself or Jim know that all we could talk about over the last 72 hours was the appearance of our “Wilderness” t-shirt on VH1′s Top 20 countdown host Jim Shearer. It was really a very exciting time for us. To see something that we have put so much of our time and effort into be featured like that was a validation of our hard work. More than that, it was a validation of the great talent and drive of those who have helped make Faith & Fortune what it is. Our very very talented graphic designer Grant Hannaand our committed and passionate PR rep Noelle Guerin have a lot to be proud of for their involvement in this achievement. Well done guys; you’re the best.
After all the back patting and excitement of a moment like this, we’ve made a very intentional point to keep things in perspective. While yes, we do enjoy the PR, what we are most excited about is what doors this may open for Faith & Fortune as a brand and how we may use those opportunities to further our core values of bringing good things to other people. In many ways we measure the success of our brand as much by the relationships and measurable action steps we take as we do by the health of our bottom line. Product sales may keep us in business, but beyond that, it provides the resources by which we can help others. This is what excites us.
In the coming weeks and months we are going to share with you some activities and partnerships that we are going to be part of in hopes that our modest participation will provide positive traction for people in need. We would love for you to become involved and take part in our efforts. You can do this through active involvement (join us at our community volunteer opportunities), by product purchases (specific designs for partnerships will donate 100% of their proceeds), and through the strength of your word-of-mouth recommendations. You may not realize it, but YOU are the best marketer for any cause. Friends will take your word over ours any day…they believe and trust you!
We hope that you will join us and be part of our growth, because our strength will ultimately be in our community and the ability we have to mobilize around a cause. Our strength, will be in you.