Archive for January, 2012
Monday, January 30th, 2012
You’ve probably heard the chatter over here for a litte while now. Well it’s official; Faith & Fortune on Karmaloop is a reality.
As of today several styles are “live” on the site, including some that are exclusive to Karmaloop. We’re very excited to have this opportunity with the e-commerce retail giant (these guys get over 5 billion unique hits a year…unreal).
Take a sneak peak below and see what you see.
Monday, January 23rd, 2012
We’ve all been there. It’s the moment when you realize that no matter how ahead of the curve you think you might be, someone else is right on your tail. In fact, 1000 someone elses are right on your tail.
Lack of Originality
This goes back as far as 5th grade. I remember it vividly. Painfully.
I was strutting down the middle school hallways, jammin out to my yellow Sony Walkman. Sure, no one else could hear what I was rockin’ in my headphones, but they were all about to get schooled in the ways of Vanilla Ice. That’s right. Having successfully snuck the white-wonders album by my parents, I was a trendsetting fool.
Well actually, it turns out I was just a fool. What I didn’t realize was that every wannabe white kid from my neck of the woods was rocking the same “ice ice baby” jam I was. My ego and sense of originality was deflated.
It’s worse with fashion
With music it’s pretty widely accepted that once a musician starts to gain a little popularity, usually the momentous growth towards VH1 stardom is inevitable. We can all accept to some degree that it’s not reasonable to expect underground vitality forever.
When it comes to fashion, though, really nothing is a bigger bummer than walking down the street or into a party and coming face to face with someone who has THE SAME EXACT piece of clothing on that you do. Fashion is so much a display of individual taste that we feel a sense of personal violation when this happens.
How do we work around this? Simple.
Limited Edition Apparel Production
Yes, we print less than 75 of all of our shirts. Yes, we do this intentionally. While we do look forward to a day where demand raises production into the high triple digits, we always want Faith & Fortune to be know as a limited edition brand. Sure it’s cool to say, but the reality is that we’re all about originality. We want you to be able to truly rock some threads that no one else in your circle is going to be wearing.
Sometimes it’s fun to be like everyone else (like when it comes to having a head, a digestive track, a working heart, etc.), but why not put a little distance between yourself and that weird kid at the shake-n-skate drive through if you can help it? Glad to be of service.
Does anyone stand out here?
Wednesday, January 18th, 2012
Don’t believe me? Fine. I can be reasoned with. I’ll admit that this is difficult to back up without any substantial evidence.
HOWEVER, where you have to acknowledge defeat is in the fact that limited edition graphic apparel without question, makes you a better person. I mean, let’s explore the facts: You own something really cool (in this case a t-shirt or sweatshirt), that brings you a certain level of coolness. In addition, you happen to own something really cool that is also hard to come by. Do you feel me? Are we connecting? In more technical terms, it would look like this:
See what a simple, colorful, comfortable piece of clothing can do for a persons mood?
I realize this may seem an exercise is juvenile behavior, but the point is clearly made. Creatively designed clothing adds life, color, and sometimes a conversation piece (did we mention that less than 50 of these tees are usually ever produced?).
While I will begrudgingly concede that we can’t assert with 100% certainty that a specific type of clothing raises your “coolness” factor, you have to admit, these guys and gals below look pretty rad. Right?
File under “cool, extremely soft, colorful, graphic apparel”.
Wednesday, January 11th, 2012
Hoodies & sweatshirts; they get no respect. There was once a time when I would create an entire outfit surrounding a specific sweatshirt that I wanted everyone to see. More recently I’ve used my sweatshirts as layers that I can throw on last minute if I feel like it’s chilly outside. In some cases I’ve even used sweatshirts to replace jackets. What is happening here?
In general I feel like the sweatshirt has been devalued. They’re not even given a second thought. I’ve noticed that some of my friends would carefully pick out a really nice outfit head-to-toe but then ruin the whole thing by flinging a heather grey sweatshirt on top just so that they “wouldn’t be cold”. No thought being given to it at all.
The problem is that no one buys a sweatshirt for it’s style, but for function. Sweatshirts (or “hoodies” for you cool kids) have so much potential to enhance your wardrobe aside from just being something that’s comfortable and warm. Design-wise the sweatshirt is the perfect canvas.
Sweatshirts have to be given their credit again and to do this they need to be given more thought if you (myself included) are considering wearing one. The best way to incorporate sweatshirts into an outfit can be summed up in one word: LAYER. Seriously, sweatshirts and layering go hand in hand. While anyone can layer, if you want to look more put together and presentable rather than casual or sloppy then you have to layer right.
A Layering Tutorial
Some suggestions I have to help layer right are pairing a nice sweatshirt with a more tailored item like a blazer. There are a couple of guidelines here though. Wearing a crew neck sweatshirt underneath a blazer with a nice pair of denim is a great look. As long as the crew neck sweatshirt is not too thick, there shouldn’t be any discomfort. I’ve experienced this discomfort before and it comes from over layering or not layering properly (Won’t be making that mistake again!). Rule of thumb: the lighter layer goes underneath.
Style your hoodie right
Another way to style a sweatshirt to make it look more polished is by pairing it with a nice fitting button down shirt and a tie or bow tie. This may sound weird but trust me, this look goes well with both the hooded and crew neck sweatshirts. Throw on a jean jacket or a pea coat and a nice pair of pants and you’re good to go.
Not only can wear your sweatshirts to lounge about or go to a ball game, but you can even get away with wearing them to work. Faith & Fortune’s new sweatshirts for guys are perfect for trying out these styling suggestions and enhancing your closet. The designs are clean and sophisticated, appealing to many. They’re not too thick so you can comfortably layer them under your blazers or jackets(i.e. you won’t look like the Michelin man) and they’re CRAZY soft.
So what are you waiting for?
Nate Perkins currently studies Communciation Arts at Gordon College. In his spare time you can catch him putting together looks for his peeps on Polyvore, hopelessly window shopping online, and NAPPING. His real name is Nate, but more commonly goes by ‘Jeb’, a name his best friend changed his name to in her phone so that her mom and aunt wouldn’t call him. No one expected the name to stick but it did. He’s now convinced that no one knows that his real name isn’t Jeb.
Monday, January 9th, 2012
People can and will debate artists levels of creative genius and the methods by which they perpetrate their message. Kanye’s antics have certainly been scrutinized through the years, and rightly so. What is not up for debate, however, is the large impact he has had on both the music and fashion scene. Releasing hit after hit and sitting at the runways edge for high-profile fashion shows, Yeezy is a tastemaker that turns heads.
For today’s style set, we’ve thrown together a look that we think Kanye would rock, complete with a previously unreleased (but soon to be released) F&F vneck tee, “Guns a Blazin”. This look is a little more understated for someone who isn’t quite ready to rock that super-trendy piece. If you are in fact one of those bold individuals, swap out any one of these pieces for a brighter, more colorful version (i.e. blue sneakers, a red jacket, multi-color scarf, etc.).
Alright fellas, have fun with this. You can’t go wrong with a few fashion cues from Mr. West.
Wednesday, January 4th, 2012
This past shoot we had a blast with our stylist coming up with ways to incorporate fun, “real life” outfit choices for some of our product. Graphic apparel is funny in that some of us are all to happy to rock out a bold printed tee and have that be your statement piece, while others prefer that it take a backseat or “complimentary” role.
We thought we’d throw a polyvore set your way that plays with some of the images from our shoot and gives you some colorful and creative ideas. Remember; find a statement piece or two for your outfit and play the rest cool and straightforward lest you be labeled a fashion victim. Happy hunting.
Tuesday, January 3rd, 2012
The authoritative Wikipedia defines Social Consciousness as “consciousness shared within a society. It can also be defined as social awareness; to be aware of the problems that different societies and communities face on a day-to-day basis; to be conscious of the difficulties and hardships of society“.
Through the years it would appear that by and large there have been two types of brands; for-profit and not-for-profit. You were either a greedy, blood-sucking capitalist or a Birkenstock wearing, child-sponsoring philanthropist. However, over the years though there has been a drastic shift in our culture where brands have been motivated-no, forced into being a blend of the two. I say “forced” because where it used to be the forward-thinking thing to do, companies recognize you’ll quickly grow irrelevant if you shun the concept of giving back. This is in no way a bad thing. Essentially, consumers are holding brands accountable and saying “we’ll give you our money, but we expect you to be a part of this community you so freely benefit from”.
Operating a brand built on the concept of inseparably blending for-profit and non-profit concepts, I am sensitive to the challenges this endeavor presents. While “community donations” can be just another line-item for major corporations or even long-established businesses, brands like Faith & Fortune are faced with the dilemma of nurturing a sensitive bottom-line while passionately pursuing opportunities to prove an ethos (ours at heart being “look good, do good”). How does this play out in the scales of investment? Where do consumers expect, or more importantly, want their hard earned dollars to go? Is it towards building the business that one day will be this powerful influence? Or does the influence need to be fully pursued from the get-go regardless of “needs”?
Wikipedia also states that “Consciousness brings moral implications. Often, people with an awakened consciousness become socially active“.
So the question becomes, what to you defines true socially conscious activity? How does that show itself?
I’d love to hear your thoughts in the comments section.