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Archive for December, 2011

2011; a Faith & Fortune year in review

Friday, December 30th, 2011

So here we are. Another “end of year” requiem. An encapsulation of an entire years worth of events and happenings summarized in a matter of paragraphs. Where to begin? What do we cover? In the moment we’d say each days effort is a very important piece of the whole. No one greater, no one insignificant. Less fun? Maybe. More time consuming? It happens.

In the interest of expediency and time well-spent, I’ve chosen a few moments from this past year that I feel summarize what we continually pursue as a “whole” here at F&F; no single event defines us, but rather weaves the Faith & Fortune story.

What do you think? Do these ring true with what you see as the F&F “brand”?

1. F&F Meets with NYC artist Deno Angelopoulos

We love what you artists do. The vision, the individual expression that sets you apart from your colleagues; this always deserves a spotlight. Weather it’s paint, music, clay, fabric….whatever. We love the expertise and the fascination it brings others.

2. We released “The Bard”

You’ll notice our design themes range at times. We have a consistent pursuit of quality, but a diversity in depth and meaning. Dancing skeletons, geometric shapes, a guitar layered upon a lion; it’s all pretty different. Every now and then though some of our designs have a head-turning “what is that??” element. Artist Grant Hanna applied his creative interpretation to Shakespeare, AKA “The Bard” when he turned him into a rock & roll version of himself for our rock-themed collection.

3. F&F hits The Governors Ball

Multiple stages, numerous musical acts, 20,000 sweaty and dancing fans; it was awesome.

We’ll all readily admit the power of music and it’s influence over our state of mind. Throw in a group celebration with a little too much Magic Hat beer, and you have some interesting images of dancing that you just can’t get out of your head.

governors ball, crowd, image

4.F&F fundraiser party for So We Run

At the crux of it all has always been our unwavering desire to operate within a framework of social support. The support that inspires our fans to unify cooperatively to help others, or to do their own act of good within their own “world”. We’re not a major corporation with deep pockets that can shower gifts on the needy. We are however, a brand with a plan. Our plan is that through partnerships and small, mutual acts of kindness, we will be participants in a greater community of caring brands and people. This was the drive behind the event for So We Run and our effort to build up those who do good, while having a damn good time doing it.

Make a video of your own at Animoto.

5 New Product Release

This could go first, but we’re confident enough in the progress and the growth of our designs that we can put this at the end. With each and every release of an individual piece or a “collection”, we grow increasingly excited at our development as an apparel brand. New designs, a broad range of colors, and the planning and development of new custom product (working on a shawl-neck cardigan at the moment!) takes us closer to our ultimate goal of being a multi-product apparel brand. In addition, we’ve opened several new retail locations and will continue to do so in the coming months. Have you tried any of our product yet? If so, what is your feedback? If not, maybe it’s time?!?

eco-fleece, sweatshirt, off-shoulder,

There it is. While we’re proud of 2011 and all that it brought, 2012 is sure to be even grander. We have some cool goals and product ideas lined up that we’re eager to share with you, and hope you’ll stick around to check them out.

Thanks for being here in 2011, and we can’t wait to share 2012 with you-

Sincerely,

Jason

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Personal Style; Express Yourself!

Monday, December 19th, 2011

Fashion is all about personality. There are many articles of clothing that are legit on their own, but in order for them to reach their full potential an individual must infuse their own personality into them. Personality in an outfit is best expressed through the way the outfit is styled. There are so many options to choose from that can be used to style up specific pieces in your wardrobe. Here is where I get a little baffled though. With all these different options to choose from why is it that so many people end up dressing alike?

I understand that there are certain trends people love to follow. Trends give a person a sense of “keeping up” with fashion. But, even with trends there is room still for personality and style. Without personality we are left being clones of each other only listening to and doing whatever fashion is telling us. In order to prevent this cloning from continuing I’d suggest wearing things not because they’ve been worn by a lot of different people but instead wearing clothing that expresses individuality. It may be hard to think that trends can possess individuality but they can!

For instance take the latest women’s trend of red skinny jeans. With their increased popularity I’ve been seeing girls of all ages wearing them. I think a nice pair of red skinny jeans is a good staple to add to a wardrobe but I wouldn’t suggest getting a pair of skinny jeans and wearing them just so that you can be “hip”. If you do venture into the arena of red skinny jeans first, of make sure they are the right fit for your body. Once you have found the right fit for yourself pair them with things in your closet that will not only show off the jean but also express your personal style.
For the fellas, one trend that I have seen a lot of lately is bow ties. For awhile people considered bow ties to be nerdy, but now everyone and their mamma is sporting a bow tie regardless of the occasion. At times, a bow tie can make someone come across as trying too hard. Done right though these nifty neck accessories can really step up your outfit. Just like the red skinny jeans, bow ties can be a great part of different style.

I encourage anyone out there to really try harder when it comes to personal style. Clothes are so much more than just pieces of fabric sown together in order to cover and warm us. They help us to express our individuality, which is the one of the most precious things to each and every person.

~Jeb

Nate Perkins currently studies Communciation Arts at Gordon College. In his spare time you can catch him putting together looks for his peeps on Polyvore, hopelessly window shopping online, and NAPPING. His real name is Nate, but more commonly goes by ‘Jeb’, a name his best friend changed his name to in her phone so that her mom and aunt wouldn’t call him. No one expected the name to stick but it did. He’s now convinced that no one knows that his real name isn’t Jeb.

Tags: personal style, red, rock n roll, Skinny Jeans, trends
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Rachel Zoe…is one bad mama

Friday, December 16th, 2011

Seriously. This women knows how to dress and be dressed. Stylist to the stars, you probably know her from her hit Bravo show The Rachel Zoe Project or The Zoe Report.

While Zoe isn’t one to be tied down, F&F most appreciates her day-to-day casual style that can best be described as rocker-turned-bohemian-turned-independent woman. In fact, Rachel even makes maternity look good for petes sake.

Rachel is adventurous and a fashion maven, but by no means outrageous. She knows how to add that bit of personal flair without ridiculousness. Take some cues from her…YOU can pull this off.

I’d say there is a fine line between looking casually stylish (with the bohemian look above) and looking like you are caught up in your parachute post-jump. Rachel knows (correction; owns) those limits.

We’re pretty excited about some of our new product coming out this month and think much of it will layer quite nicely in some combinations like these above.

Stay tuned….

Tags: casual, fashion, moto jacket, rachel zoe, style
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Ryan Gosling in “Drive”; a style icon

Thursday, December 15th, 2011

I’m going to be up front from the get-go; you need to possess a serious amount of bad-assery to pull off some of what Ryan Gosling wears in this years hit flick Drive. He plays a stunt-driver who moonlights as a wheelman for some less than savory characters, and does so wearing a collection of clothing that you might otherwise look at and say, “nah”. Instead, halfway through the film you find yourself thinking “could I….”.

Part of why the styling in this film is so perfect for the character is it’s “oh this? I found it under my bed” feel that it gives him. The character is so preoccupied with not dying and dating beautiful women that the clothing is given a very laid-back feeling, giving you the impression you could pull it off. The problem is, in the back of your mind you know it will only look too obviously like you are in fact trying. Thus, you are thrown into the circular dilemma of trying to not look like you’re trying to wear clothing you did in fact try very hard to wear correctly. Tired yet?

While Ryan’s Scorpion jacket isn’t really advisable unless you are the front-man for a punk-rock band, a couple of his other casual looks are definitely doable for even the tamest of gentleman.

The Henley

This is the simplest of inventions that takes you from “gross guy mowing his lawn” to “wow. He even looks good taking out the trash”. So long as you have a slight bit of tone to your body and don’t try to pair this with pleated khakis (or khakis period), you’re in the clear. This tee is pretty edgy yet not at all “out there”. Thrown on some dark wash jeans and wear an unbuttoned flannel or a zip hoodie, and you’re good to go.

Denim on Denim

I’ve gone over this before, but it bears repeating; Don’t mix washes, wear a nicely fitted jacket, and you’ll pull off the look. You’re buddies still stuck in the fraternity sweatshirts with oil stains might look at you funny, but then again, it’s not their looking at you we care about. Right?

So there you go. Two pretty cool-guy looks that really aren’t all that extreme. No neon pants. No weird hats with feathers. No embroidered jeans. You can do this. I promise. And you don’t even need to bash a guys head in while riding the elevator (spoiler alert).

Tags: cool, Drive, fashion, look, Ryan Gosling, style
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F&F winter 2011 photo campaign

Thursday, December 8th, 2011

Sigh. THAT was a lot of work.

While we’ve certainly had more moving parts and potentially hazardous issues in past shoots, for whatever reason this one seemed to take forever to get here. Maybe it was the 5 reschedules we put our photographer through. Perhaps it was the last-minute apparel adjustments. Maybe, just maybe, it was the models dropping out last minute due to schedule conflicts.

All those things aside, this shoot was a rousing success that truly showcased the talents of the team involved. From the photographer, to the stylist, to the first-time models (we’ll leave it a mystery for you to solve which ones) we couldn’t be happier.

This shoot was a little different in that we wanted to show our fans and new followers some ideas as to how we see F&F fitting into your wardrobe. While we think the options are many, the idea is to help you visualize how F&F might naturally transition into your closet. Many of the piece have stand-alone potential, but also play well with others. See some of the early preview images below, with most to come next week.

Enjoy!