Archive for May, 2011
Friday, May 27th, 2011
Yes Sir, this June we’ll be packing our bags for the fair city of NY for the first ever Governors Ball.And it’s sure to be a blast.
We’ll be there with all of our gear in one of those crazy pop-up tents, so come on by.
Located on Governors Island, this day long dance party will feature the likes of Girl Talk, Big Boi (of Outkast fame), Pretty Lights, and many more ridiculous artists.
I’m amped to see all of the artists, but I really need to hear this song to complete the day for me;
If you’re going to be there, give us a shout and let us know; we’d love to meet you (though, you may not want to meet us).
We’ll be documenting the crazy 48 hours in photos, video, and and hopefully fan interviews. You can follow the insanity here and at our Facebook fan page.
ALSO, be on the lookout and follow us on Twitter for updates and giveaways…who doesn’t love SWAG???
Friday, May 20th, 2011
Guys, here’s another cold dose of knowledge for you (ladies, you’ll understand…we need it most); your jeans stink. No, not the smell. The look, the feel, the fit…all of it. Sure, you wisely graduated out of the carpenter pants 10 years ago (so help me you better have….). But now you’re lacking in a couple of other departments, and we want to help. Granted, Faith & Fortune is an upper body apparel brand (for now), but we can’t have the attention taken from your sweet hoodie or t-shirt b/c of a crappy lower body set-up.
Courtesy of mens super-siteMr. Porter, here is a quick little guide to get you moving this weekend…the right way.
Monday, May 16th, 2011
The key in any styling choice is trying not to outsmart yourself (while looking like you’re not trying). If you look in the mirror and have to convince yourself that yes, you look OK, you prob don’t.
These decisions are not always clear cut, but you can certainly mitigate your risks.
Graphic t-shirts is one of the places where people have made this a lot harder than it has to be. Additionally, many would-be sartorialists have gotten into men’s + women’s heads, telling us that true style is way too “mature” for these popular artistic pallets. Puh-Sha. Obviously, being the co-founder of a graphic apparel brand I’m slightly biased. However, I also happen to love wearing graphic tees, so my intent here is dual in nature.
Now, it is possible to violate some rules of fashion when it comes to graphic t-shirts, especially when you start to head north of 30 years-old. Some examples; wearing size XXXL when you are clearly a size large, wearing size large when you are clearly an xxxl, and half-naked women on the front are just a few of the problems we commonly see. You’d do well to avoid these.
When it comes to a well fitting, appropriately designed graphic tee, you can’t screw things up too much. However, there are a couple of things to keep in mind; if the shirt is really loud (huge graphics, bright colors, etc.) you would do well to tone down the rest of your choices for that day (muted tones, dark denim, solid color sweatshirt or cardigan layered on top) in order to balance things out. Conversely, if the shirt is more mellow and conservative in nature, go crazy with the other options (Red denim, a highly-patterned sweatshirt…go nuts!).
By and large, don’t over-think the whole graphic tee thing; if you like it, wear it. Who cares what I say.
Thursday, May 12th, 2011
OK guys (and gals), we need your help; We’re working our tails off to come up with an F&F original product for you guys this fall (you too ladies, but that’s for another post).
We’ve been talking with designers and fabric sources to come up with something classic + timeless, but with our own special twist.
We’ve been mulling over some sketches and designs that are already out there, but rather than take this to the streets we decided we need your opinion. This is a big decision and production for us, and we need you to take this seriously…but no pressure. So take a look and tell us what you think (poll below pictures);
So, which do you prefer?
Wednesday, May 11th, 2011
Listen guys, it’s time to stop blending in. You are unique. You are special. Dang it, people like you. Ok, feel good about yourself?
This summer you’re going to be seeing a surprising explosion of brightly colored men in major metropolitan areas; that’s right, Cape Cod and the Kennedy’s no longer have a monopoly on the these eye-popping pantones.
Sure, this will require closeting your black t-shirts and dark skinny jeans for a few months (would it kill you to get our of the mourning stage?). Will it be hard? Incredibly so. Will you feel awkward? Undeniably. Might people wonder what happened to you? No question.
Having said all this, I can guarantee that you will feel “cheery” with an extra hop in your step. Maybe, dare I say, light on your feet?
This month as the weather hovers between spring + summer temps, I’d suggest a nice pair of cotton red shorts with a clean and crisp white v-neck layered nicely with our striped eco-fleece hoodie; fully prepared for the warm day and the cool nights. Add in a nautical rope belt and some boat shoes, fully accessorized with pair of aviators, and you my man will be a sight to see.
Shorts; marc by marc jacobs $150 Shoes;Quoddy $295 Hoodie; Faith & Fortune $48 White v-neck; Faith & Fortune shakespeare $28
Monday, May 9th, 2011
While it may not seem like much, Faith & Fortune is about 1 1/2 years old now. To us (founders Jason + Jim), it feels like a lot more. Late nights, toiling with design choices, fighting (literally) with printers to see fulfillment is reached on time, and many, many other excruciating moments have sobered us as would-be business owners. However, this venture isn’t purely about us. It never has been. In fact, we’ve really only reached the humble point we are at now because of those we have been lucky enough to work with. It really is so true that if you want to succeed, surround yourself with people smarter than you. Done and done. I (Jason) also believe that one of the reasons we’ve attracted and held onto the talent we’ve been lucky enough to work with, is because of the original vision of Faith & Fortune.
From day one, we’ve decided that this would be a brand that acted “differently”. Sure, our focus would be relevant, fashionable products that people are excited to share and “tells a story”, but that’s just a piece of the puzzle. The initiatives and partnerships that we have been working to build with Charities like Rock for Justice and OHMH have all been in an effort blend the power of fashion and human desire for social change. We want the Faith & Fortune name to be synonymous with words like “action” and “change”. Also, we want you to be part of that. No, we need you to be a part of that.
Allow me to be brutally transparent for a moment;
One of the things that we find quite humorous is the perception from friends and outsiders that F&F has “made it”. Believe me when I tell you we are not driving fancy cars, taking vacations (not even sure what that is!), or drawing any kind of a salary. In fact, it’s quite the opposite. Because we love this story and believe in the F&F brand we continue to pour our own resources (much to the dismay of our wives) and every spare waking moment into it.
I bring this up not out of a pathetic plea for pity (because truly, this is the plight of every start-up and small business), but to ask for your support and help. Truly, the only way that this “thing” will grow to become the influential force we believe it can be is with people like you behind it. Maybe you’ve been wavering on making a purchase but never quite got around to it for whatever reason; would you now consider it? Maybe F&F isn’t truly your style of clothing (we know we can’t be all things to all people!), but you know there is someone in your Facebook friend list who would love us; would you consider sharing our product page with them?
Perhaps above all, you like what we stand for and hope to accomplish through the growth of our community; would you “like” our Facebook Fan Page and suggest it to your network? Would you attend one of our events and support us in numbers? Maybe ask a local boutique to carry our line; that, my friends, is how a brand grows. We don’t take any of these acts of loyalty lightly, and humbly thank you in advance for your efforts.
Lastly, but no way least, we thank our brand ambassadors out there. You know who you are; you’ve supported F&F from the beginning through repeated purchases, sharing of our product + story, and through kind notes and emails encouraging us to go on and continue this crazy journey. You are our lifeblood in many definitions of the word and help us get out of bed each morning. We applaud and thank you, over and over.
So if at this time Faith & Fortune has been just a “passing” interest to you (no offense taken if so), would you consider a more active role with one of the action points above? We can’t tell you how much it pumps us up when we see a friend or colleague “share” our brand on Twitter or Facebook. We infinitely appreciate all efforts, suggestions, criticisms, and acts of craziness. Whichever one gets your goat…THANK YOU!
Jason + Jim