2011; a Faith & Fortune year in review
So here we are. Another “end of year” requiem. An encapsulation of an entire years worth of events and happenings summarized in a matter of paragraphs. Where to begin? What do we cover? In the moment we’d say each days effort is a very important piece of the whole. No one greater, no one insignificant. Less fun? Maybe. More time consuming? It happens.
In the interest of expediency and time well-spent, I’ve chosen a few moments from this past year that I feel summarize what we continually pursue as a “whole” here at F&F; no single event defines us, but rather weaves the Faith & Fortune story.
What do you think? Do these ring true with what you see as the F&F “brand”?
1. F&F Meets with NYC artist Deno Angelopoulos
We love what you artists do. The vision, the individual expression that sets you apart from your colleagues; this always deserves a spotlight. Weather it’s paint, music, clay, fabric….whatever. We love the expertise and the fascination it brings others.
2. We released “The Bard”
You’ll notice our design themes range at times. We have a consistent pursuit of quality, but a diversity in depth and meaning. Dancing skeletons, geometric shapes, a guitar layered upon a lion; it’s all pretty different. Every now and then though some of our designs have a head-turning “what is that??” element. Artist Grant Hanna applied his creative interpretation to Shakespeare, AKA “The Bard” when he turned him into a rock & roll version of himself for our rock-themed collection.
3. F&F hits The Governors Ball
Multiple stages, numerous musical acts, 20,000 sweaty and dancing fans; it was awesome.
We’ll all readily admit the power of music and it’s influence over our state of mind. Throw in a group celebration with a little too much Magic Hat beer, and you have some interesting images of dancing that you just can’t get out of your head.
4.F&F fundraiser party for So We Run
At the crux of it all has always been our unwavering desire to operate within a framework of social support. The support that inspires our fans to unify cooperatively to help others, or to do their own act of good within their own “world”. We’re not a major corporation with deep pockets that can shower gifts on the needy. We are however, a brand with a plan. Our plan is that through partnerships and small, mutual acts of kindness, we will be participants in a greater community of caring brands and people. This was the drive behind the event for So We Run and our effort to build up those who do good, while having a damn good time doing it.
Make a video of your own at Animoto.
5 New Product Release
This could go first, but we’re confident enough in the progress and the growth of our designs that we can put this at the end. With each and every release of an individual piece or a “collection”, we grow increasingly excited at our development as an apparel brand. New designs, a broad range of colors, and the planning and development of new custom product (working on a shawl-neck cardigan at the moment!) takes us closer to our ultimate goal of being a multi-product apparel brand. In addition, we’ve opened several new retail locations and will continue to do so in the coming months. Have you tried any of our product yet? If so, what is your feedback? If not, maybe it’s time?!?
There it is. While we’re proud of 2011 and all that it brought, 2012 is sure to be even grander. We have some cool goals and product ideas lined up that we’re eager to share with you, and hope you’ll stick around to check them out.
Thanks for being here in 2011, and we can’t wait to share 2012 with you-
Sincerely,
Jason
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