Archive for April, 2010
Thursday, April 29th, 2010
Friday, April 16th, 2010
A few days ago, I was talking with one of our team members about how excited I was about this Haiti design we’ve released. I wanted to brainstorm some ways to get the word out…get some “exposure” for the piece and spread the word. I couldn’t believe what she said; (paraphrasing) “we can try a few things, but unfortunately people are “so over” Haiti”. My stomach sank when I heard this. Not because I thought we had missed the bus with the project, but b/c there might be some reality to what she was saying. I couldn’t get what she said out of my head. Are we that headline oriented? Do we have that short of memories? If so, maybe it is more than coincidence that our design releases over 3 months after the initial earthquakes. Maybe it’s to serve as a reminder of the work to be done, and the assistance still needed.
Faith & Fortune’s goal from day one has been to be involved with and incite positive action. While we are small and our resources are as of yet limited, we will do our part. We will contribute as best we know how.
Designed by Boston based artist Temple Simpson, the design features the Haitian land mass with the face of a young child imposed upon it. The message communicated is that reconstruction efforts in Haiti are essential to the future generations and any hope they may have. We hope the design reminds and inspires others to stay involved on some level.
Through the sale of this shirt, we will be donating to the organization Charity:Water. More specifically we will be funneling the money towards their current effort “Unshaken”, which is focusing 100% of it’s donations to 11 different clean water projects in Haiti. Most of us are not going to have the chance to physically go to Haiti and lend a hand in that way. However, this does not deny us the ability to help in other ways. Remember, even the smallest effort can go a long way.
To learn more about charity:water and their effort Unshaken, visit them at http://www.charitywater.org/unshaken/
Tuesday, April 13th, 2010
This past weekend, April 9th, 10th and 11th, Faith & Fortune hosted a pop-up store here in our hometown of Beverly, Ma. It was a great opportunity for us to introduce ourselves to the local community, test a few new ideas, all while highlighting the great work of local charity Beverly Bootstraps. Those of you who know about the growth of our brand know that our desire is to always be associating with positive social initiatives that are doing good in their community. We believe that this needs to be a staple characteristic of all companies, new and old.
Over the course of the weekend we had several hand-painted t-shirts from Bootstraps kids on display, art and pottery from local artists, and of course, Faith & Fortune apparel. It was essentially a collective effort of various talents all to highlight a cause. The net effect was very positive in that people loved the idea of being part of something that is doing good things, all while making it easy for them to participate (through a simple purchase or donation to a cause).
Moving forward, the desire of Faith & Fortune is to repeat this model in various locations while highlighting new and exciting initiatives. Having said that, those initiatives mean nothing without our community of supporters. Thank you to those of you who came out to support us and say “hi”. We hope that you keep watching and stay involved. As we’ve said hundreds of times; Faith & Fortune is a community based brand, so at it’s roots, it’s you, involved.
Friday, April 2nd, 2010
We are very excited to announce what we hope is the first of many pop-up style shops for Faith & Fortune as we seek to grow our community! This April 9th-11th we will be hosting a mix of fashion, art, and local music in an effort to introduce you to some of the areas local talent while supporting a good cause.
A portion of all proceeds will go to local charity Beverly Bootstraps, whose kids are also contributing to our display of arts. Come on by and learn a little bit more about Bootstraps, Faith & Fortune, and some local talent!
email us at email@example.com for more details/questions or to get involved!